A New Measure of Complementarity in Market Basket Data
نویسندگان
چکیده
Modern IT systems collect detailed data on each activity, transaction, forum entry, conversation and many other areas. The availability of large volumes in the business, industry research fields opens up new opportunities for empirical verification various economic theories laws. analysis big datasets turn allows us to look at issues from a point view see dependencies that are otherwise difficult derive. In this paper, we propose measure between goods market basket data. introduced was inspired by well-known microeconomic concept complementarity. Due its similar properties those complementarity, called complementarity (b-complementarity). B-complementarity not only measures strength but also direction these dependencies. values proposed can be relatively easily calculated using This paper presents simple example illustrating concept, areas possible application (e.g., e-commerce) preliminary results searching meet criteria real
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ژورنال
عنوان ژورنال: Journal of Theoretical and Applied Electronic Commerce Research
سال: 2021
ISSN: ['0718-1876']
DOI: https://doi.org/10.3390/jtaer16040039